Kohl's - 9West

KOHL'S was ready to launch an exclusive NINE WEST apparel collection and needed their social video and broadcast campaign to work hard: it needed to honor the Nine West brand's legacy in superior shoes, while also showcasing the apparel, while also modernizing the notion of 9-5 workwear as something that is stylish, brimming with personality and wearable well outside the office. My answer to this brief was to channel the spirit of the classic TV show Soul Train. With foot-focused dancing we could highlight footwear, but still allow focus on apparel through each woman's incredibly unique dance style.