Perdue - Delicious Chicken They May or May Not Deserve

Need to connect and build trust with busy working moms? Show her that you really get what she’s up against. Parents love their kids but don’t always like ‘em. And at the end of the day, they still care about feeding them clean, quality protein. This campaign got railed in testing, as most provocative ideas do, but brave clients pushed it forward and it is the highest performing to date.