Perdue - Best Way To Wings

Perdue was launching their brand new Air Fryer Ready Crispy Wings during football season, and was also looking to build awareness of new leadership, brothers Chris and Ryan Perdue. To do both, we leaned into a classic rivalry spirit (and brotherly sparring) with a social campaign fanning the debates around flats v. drumsticks, among other delicious topics like single-dipping v. double-dipping and carrots v. celery.