Alli - How Healthy Works

The alli brand needed to stand out in a weight loss category filled with cliches and false promises. The answer: be honest. With science on its side, we tasked alli to tell people the truth, the whole truth and nothing but the truth about weight loss...and do it in a playful, artful way. The "How Healthy Works" campaign ran globally and, I'm proud to say, never once showed a measuring tape wrapped around a woman's waist.