Absolut Vodka
Launching a new flavor of ABSOLUT required going way beyond a flavor name to mine culture, fashion, vibes and experiences to bring the new flavor to life.
Absolut Vodka Experiential
Launching a new flavor of ABSOLUT required going way beyond a flavor name to mine culture, fashion, vibes and experiences to bring the new flavor to life.
Coco Via
Chocolate that's good for your heart? It almost sells itself. The challenge with Cocoa Via was recognizing that as soon as you talked about health...the chocolate suddenly seemed un-delicious. No scientific explanation of plant sterols and cholesterol. No pictures of beakers or doctors. Priority one is being loved as chocolate. Heart-health is simply the cherry on top.
Skittles
Magical lines and weirdly magical taxi ideas are what Skittles are made for. Here are a couple of my favorites from those magical years.
Nivea
In the saturated lotion category, hydration is cost of entry. We gladly carved out more ownable territory for NIVEA with work that celebrated human connection and touch in a fun, fresh and playful way that most importantly could execute on a global level.